The best time to stock your wine cellar is just around the corner! Join us Thursday, March 28th through Friday, March 29th for the ultimate wine sale of the season on The 48-hour virtual event starts at 9:00 AM (PT), and we’ll keep the deals coming all day and all night long. 

This extra special sale only happens a few times a year (not again until August!)– and we’re kicking off the first Marathon of 2024 with a bang! You can expect discounts anywhere from 30 to 70% off retail prices on highly-coveted cellar showpieces, international and domestic daily drinkers, under-the-radar gems, and so much more! The best part? We’re offering FREE SHIPPING on Every. Single. Order.

…And that’s just the beginning. Here is everything you need to know about the Last Bottle Marathon, from what to expect to how to participate. 

What is the Last Bottle Marathon?

If you know Last Bottle, you know that each day we offer just ONE wine on our site, always at an unbeatable price, and typically selling out within a few hours. Sometimes we come across wines that are too good to pass up, but don’t have enough stock for a daily offer– that’s where the Marathon comes in! During the Marathon, we flip that one-wine-per-day system on its head and offer wine after wine after wine! This is the only event where you can fill your cellar with Last Bottle’s stock of world wines, flipping every few minutes.

How Does the Last Bottle Marathon Work?

At any point during the event, there will be only ONE wine on the site, but know that the offer will only be available for an extremely limited time (5 minutes max, but sometimes only SECONDS). To secure the offer before it goes away, you must complete the checkout process. If you pre-saved your shipping and credit info in your account, the checkout process will only be three clicks.

Buyer beware! Wines will be unceremoniously dumped out of your cart once a new offer has arrived on the site. Wines will NOT be saved for you if you leave them in your cart. That means you’ve gotta place an order on each and every wine that tickles your fancy!

With that in mind, our BIGGEST Marathon tip is to refrain from hesitation! Marathon is fast– and if you want the juice, you gotta have speedy fingers.

Golden Egg

For the Spring Marathon, we’re bringing back an old friend… drumroll please… The Golden Egg! This is the ULTIMATE Easter egg, having the power to give you an extra $50 of Last Bottle credits straight into your account to spend on other Marathon goodies.

Keep an eye out for the Golden Egg hiding in the background of our photos. If you spot it and are the FIRST to email us a photo of the egg ( you will see $50 of account credits magically appear… that you can apply to your next Marathon wine!

Last Bottle Marathon Schedule, Spring 2024

Here’s what we have in store for the Last Bottle Marathon, Spring 2024: 

Thursday, March 28: Last Bottle Marathon Day One

  • 9:00 AM (PT) – Marathon Begins
    Set your alarms for 9 AM– sharp! This is PACIFIC time, so don’t show up too early. We’ll be kicking off the fun at the top of the hour.
  • 1:00 PM (PT) – Hour of Power
    We’ll be offering our cultiest, rarest, brag-worthiest bottles for one whole hour. Stay tuned for our finest selection of cellar stars.
  • 2:00 PM (PT) – Spring Fling
    We are (Spring) Flinging out Last Bottle credits– only on the Last Bottle app. When you buy the last bottle of an offer (and these are ultra low-inventory bottles) you’ll get a $100 account credit!

  • 3:00 PM (PT) – Marathon: Live
    Ever wonder who runs this show?! Tune into our Instagram, Facebook, Tiktok, and YouTube accounts for a live hour with the Last Bottlers. We’ll be talking though (and tasting!) our staff-favorites as they go live on the site!
  • 4:00 PM (PT) – Requests Hour
    Your social media requests take center stage for one hour only! Have a request to submit? Head to our socials and leave us a comment.
  • Sunset to Sunrise– Skeleton Crew
    Just because the sun is down doesn’t mean that the party is over! During our Skeleton Crew hours (7:00pm PT onward), we will be offering ultra low-inventory bottles. These wines will move fast– so bring your A-game and an espresso, Marathoners!

Friday, March 29: Last Bottle Marathon Day Two

  • 9:00 AM (PT) – Marathon Continues
    The party doesn’t stop!!! It was goin’ all night!!!
  • 1:00 PM (PT) – Hour of Power
    Just like Thursday, we’re serving up even MORE of our cult-iest bottles.
  • 2:00 PM (PT) – Spring Fling
    If you haven’t downloaded the app yet, it’s high time you do so. We are flinging out $100 Last Bottle credits– only on the Last Bottle app. Join us on the app for Round 2. For this hour, we will be offering ultra-low inventory bottles, and if you order the very last last bottle, we will put an extra $100 into your account.
  • 4:00 PM (PT) – Requests Hour
    Even more of your Marathon social media requests.
  • 7:00 PM (PT) – Skeleton Crew
    We won’t quit until we’ve reached a full 48 hours! Any wines with just a few bottles left in inventory will be back on the site. Get your Last Bottle favorites before they’re gone for good.

Saturday, March 30th & Sunday, March 31st: A Special Surprise

  • You know we’re always up to something 😉 Keep an eye on your inbox, Bottlers…

How Does Last Bottle Marathon Shipping Work?

Your Spring Marathon will consist of many many small purchases, but fear not! You will not receive several tiny wine packages. Once the event is complete, our team will combine your Marathon orders so you receive all of your wines together.


How to Prepare for the Last Bottle Marathon

Okay, if you’re new to this, the idea of preparing for a wine sale sounds… intense. But seasoned LB Marathoners know that preparation is the difference between scoring the wine of your dreams… and not. We call it a Marathon for a reason, after all!

Here’s the Olympic-level Last Bottle Marathon check-list:

How to Get Free $$ Towards Your Orders

When you invite friends and family to join Last Bottle with your referral code, they’ll get $10 added to their account upon sign-up, and you will get $30 added to yours when they make their first purchase!! That kind of cash goes far in a sale like this, and it’s not too late to get all of your referrals in before the big day. Read the Invite Policy for more.

We’ll See You Thursday, March 28th

Be there, or be square. (You can also be square and join the Marathon. We don’t judge.)